Eco-Friendly Packaging
Packaging materials and accessories are one of the most significant contributors to an industry’s effect. The cradle-to-cradle approach must account for the delivery of a product from the manufacturer to the merchant and finally to the consumer—a procedure that frequently necessitates the use of large volumes of expensive packing materials. As a result, a slew […]
Packaging and Branding – How to create a brand perception through creative packaging
When it comes to starting a business, brand packaging can often be sidelined. Brands always try to minimise their fixed costs and hence look for cheap packaging options. What we fail to understand is that any substandard packaging not only hampers our brand perception, it also automatically positions our brand as local and ordinary. As small […]